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The Self Made Theory

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In Pro Sport, we understand the need for a coach.  A good sportsperson will often have a lot of natural skill – GREAT sportspeople will engage a coach to help them plan, train, refine and drive Peak Performance.

In Business, which often has the largest material impact on our lives, leaders often face the changes, challenges or opportunities within their business on their own.

  • Maybe you’re a start-up business.
  • Maybe you’re a CEO or Leader of an established business.
  • Maybe you’re an employee or manager working for someone else.

Regardless of where you are in your business lifecycle, The Self Made Theory Business Coaches can help you.

Our coaches can help you with through a one-time engagement, or regular coaching sessions, in the areas of:

  • Strategy
  • Sales and Business Development
  • Marketing
  • Leadership
  • Human Resources / People Management
  • Operations
  • Relationship Management
  • Time Management
  • Tender / RFI / RFQ Response Writing


Contact us today for more information.

If you’re a legitimate Social Enterprise in need of assistance, please contact us about our Pro Bono work / discounted rates.



The Self Made Theory Podcast is a business channel about Innovating, Overcoming and Prospering.


After spending 10 years working in business in Melbourne, I moved back to Adelaide a number of years ago and I’m constantly amazed at the innovation and business success that is being driven out of South Australia.

And you know what?  We don’t celebrate or talk about it nearly enough !!.  We are changing that at The Self Made Theory.

I want to be able to share these stories with you – there is a lot to tell.  Stories of success, of new ideas, of challenges faced, of learnings & mistakes & heartbreak, and of what works and what doesn’t from people who have paved the way before you.

This podcast is a great opportunity for us all to learn from each other, and we hope it will help YOU on YOUR business journey.

We would love to hear your feedback and ideas.  Go to our Contact Us page, or leave comments where you subscribe to your Podcasts (Spotify, Apple Podcasts / iTunes, Pocket Casts, Podbean etc) or on social media platforms like Instagram, Twitter and Facebook.


My name is Ben Campbell, and the host of the podcast.

I’ve been involved in business for the past 30 years, and fortunate to have worked across a number of organisations from small innovative businesses through to very large corporations.

In my career, I have had leadership roles in Finance, Sales, General Management, Operations and Technology, across a number of industries (inc manufacturing, technology and telecommunications).

I also hold a MBA (Master of Business Administration) qualification from the Australian Graduate School of Entrepreneurship.


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